Senior Marketing Digital Data Analyst - Global Brand & Marketing Operations

Job Location: United States : New York : New York

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Work Arrangement: Hybrid

Role Value Proposition 

At MetLife, we seek to make a meaningful impact in the lives of our customers and our communities. Global Brand and Marketing is on a journey to create a high-performing team enabled by a set of modern capabilities. This will require us to change the organization’s expectation of marketing as well as shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth – marketing as an investment with predictable contribution to enterprise value, 2) efficiency/effectiveness through a data driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent. 

This role sits within the Global Brand & Marketing Customer Experience, Performance and Operations department and is an essential member supporting program governance and performance as we move to marketing automation leveraging a customer data platform. This individual will report within our Marketing Operations, Channels and Analytics team, and collaborate with key stakeholders on the product team, Sales, digital design, and Marketing Channels owners to ensure that the growth and engagement marketing efforts are designed and implemented to drive key business OKRs.  

With prior experience working within Adobe Analytics, global CRM software and multi-channel marketing media, the Sr. Digital Data Analyst is responsible for closely partnering with Product Owners and Test and Activation Lead to size potential test value on new and existing experiments, recommend hypothesis parameters, enable test measurement, and evaluate results to drive optimization.  

Key Responsibilities

• Define and create a complete customer journey using Adobe Customer Journey Optimizer (CJO) and Adobe Customer Journey Analytics (CJA) by collecting data from across all our engagement channels. 
• Unify customer data into real-time customer profiles using Adobe Customer Data Platform (CDP) for activation across all our channels. 
• Set up initial data sources, manage connections, such as Adobe Analytics, Salesforce, Leads data 
• Ensure proper tracking from data sources (e.g., SEO, paid media, marketing automation link tracking for Adobe Analytics, Lead sources)  
• Synthesize and share key performance metrics with stakeholders during Sprint Reviews 
• Manage overall agile pod performance against OKRs and track against forecasted performance 
• Evaluate experiments and help teams anticipate value of future experiments looking at: 
  • Incremental lift on Key Performance Indicators (KPI) 
  • Performance against goals 
  • Statistical significance 
  • Recommend and prioritize strategic testing opportunities to improve conversion rates and customer journeys 
• Create and manage Power BI / Dashboard and ongoing improvements  
• Manage advanced analytic models and integration with Demand Generation workstreams, e.g., lead scoring model innovation/roadmap, agent enablement, performance tracking  
• Identify best performing, most-valuable audience types based on lead source and working with Customer Insights and Finance to evaluate best customers for future growth and engagement opportunities

Essential Business Experience and Technical Skills

Required:

• 5-8 years of professional experience in a digital, product or finance role 
• 3+ years of experience in analyzing innovative, multi-channel campaigns to generate insights that drive future test and learn strategy; has a strong understanding of paid digital media, SEO, web, email, social platforms and how they impact data models for sales and service 
• Certified Adobe Analytics with 3+ years of experience 
• 3+ years professional experience with a CRM, such as Salesforce.com or Microsoft Dynamics 
• 3+ years data visualization experience for creation of dashboards 
• Adept data presentation skills through use of dashboards, and Excel, PowerPoint 
• Proven track record of improving customer journeys and acquisition funnels in other organizations 
• Deeply understands analytics, marketing metrics, statistics, and financial metrics 
• Simplify complex data into easy-to-understand information and communicate findings across various levels of an organization 
• Be a driver of data-driven decision making  
• Works well within a team and ability to navigate matrixed organizations 
• Hard working, multi-tasker who enjoys taking ownership of projects 
• Strong interpersonal and communications skills (verbal and written) with ability to take a consultative approach when working cross-functionally 
• Excellent project management skills and commitment to deadlines, processes, and policies 

Preferred:

• Bachelor’s Degree Strongly preferred
• Demonstrable knowledge of analytics platforms and business intelligence tools 
• Attitudinal and Social Media measurement tools (Marketing Evolution, Dynamic Logic, Insight Express, Neilsen BuzzMetrics, Radian6) 
• Web analytics and testing tools (Adobe Analytics, Adobe Target, Google Analytics) 
• Ad server experience (Google Ad Manager, OpenX) 
• Experience with Azure data lake and big data platforms 
• Experience with Statistical tools (such as R, SPSS, SAS) and techniques e.g. segmentation, regression modeling and customer lifetime value 
• Experience with database tools (MySQL, SQL Server, MS Access) 

Assignment Category

Full Time

Travel

Negligible

Business Category

Global Brand & Marketing 

Number of Openings

1

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.

MetLife:

MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine’s 2021 list of the “World’s Most Admired Companies.”      

MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.

We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.

MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.